Rethinking Digital Metrics in the GenAI Era

As generative AI reshapes digital marketing, traditional performance metrics are no longer enough. In this podcast episode, Scott Lux discusses why businesses must shift from vanity metrics to meaningful indicators that reflect real value and impact. The conversation explores how GenAI is influencing campaign measurement, marketing strategies, and data-driven decision-making.
Listen here: https://www.resultfirst.com/se....o-podcast/genai-digi